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berkel unexpected custom
berkel unexpected custom

DIGITAL

1998 - 2018

Binary code, html code, Java code...

Tough the lettering of this last artwork recalls the mechanical typewriter, it does belong to an era when the act of writing is moving away from paper.
The 2.0 revolution is a theme falls flat from a visual - if not chromatic - point of view: it represents an anthropological involution, or at least an existential discoloration.

The low life, to say it with Arbasino.
No human element on sight.

What we see is the behind the scenes, the inside of a new artificial world: the programming code behind the World Wide Web, the circuits inside the plastic box ...

"I HAVE THE SIM CARD, THEREFORE I AM".
To be or not to be digital? The sheer physicality of an instrument such as the slicer is covered with immaterial symbols.

Meat and disincarnation, material reality and virtual reality.
The digital machine, laid bare, will never have the aesthetic nobility of the expressionist robot in Metropolis, the charm of the "fake Maria" in the Yoshiwara brothel.

Matrix is another film. "The Matrix is everywhere.
It is all around us.
Even now, in this very room.
You can see it when you look out your window or when you turn on your television".

If it's anywhere then it's nowhere.
At least visually speaking.
And the colors become holographic too.

Technique:
metallic aluminum, 999 silver leaf inserts, transparent colors on glass windows, holographic metal flakes.

berkel unexpected custom berkel unexpected custom berkel unexpected custom




UNEXPECTED CUSTOM

From over a decade, a group of artists, architects, designers, art historians and writers have come together to create the Unexpected-Custom brand.

The atelier draws from the many skills of its collaborators, both developing the ideas of young artists and the experience of the masters whose knowledge is the result of over half century of in-depth studies and international successes.

Thus, under the "UC" trademark works are born that, from the simplest decorations to the most complex realizations of real works of art, involve the user in a visual and personal experience full of emotions and memories.

As in a secessionist art manifesto come to life realizations capable of impressing for their high technical quality and cultural suggestions that vibrate thanks to the short circuit of the different disciplines of human knowledge.

BERKEL

After over 100 years, Berkel still means perfection, reliability, innovation, and durability.

A set of values handed down with pride and shared every day with those who step into this world.

Because Berkel is not just a trademark, it’s a lifestyle, a passion.

It’s dedication to elegance and quality.

Berkel is love for all things beautiful and unique.

The elegance of its shapes, the harmony of movement, the brightness of its blade: Berkel is a true design icon.

Subject to imitation as the most renowned luxury brands, Berkel brings all the charm of his history.

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PHOTOGALLERY




CONTACTS



UNEXPECTED CUSTOM

+39 340 54.16.159

info@unexpected-custom.com

www.unexpected-custom.com

BERKEL

+39 0331 21.43.11

info@berkelinternational.com

www.theberkelworld.com